Over in LA for work now and got to witness the kickass ordering system that Chipotle use. Well almost kickass…

Every Friday, we have a BBQ lunch at Soap. Sometime’s we order instead. Group ordering with Chipotle makes it pretty damn simple.
One page!

What type of lunch container do you want?

What do you want us to put inside it and around it?

And do you want liquid?

Muchas Burrito Gracias

Everything on one page, 3 magic steps.

Having everything aligned in what appeared to be columns (even though things are grouped in rows) confused some people, the thought they could only have meat in their burrito or chicken in their bowl… These people we’re special and need to stop reading between the lines.

Oh and the boss gets to preview everyones order before he approves it. So if you’ve ordered too much for those hips, don’t worry, your boss can cut you down to a small taco before hitting send.